Google is changing its algorithm with a core update. This is expected to improve the quality, relevance, and overall user experience of its search results. This update was announced on the 25th of May and took two weeks to be fully operational, being somewhat complete on the 9th of June.
The May 2022 core update rollout is now complete.
— Google Search Central (@googlesearchc) June 9, 2022
It is the first broad core algorithm update of 2022, and it was announced by Danny Sullivan, Public Liaison for Search of Google. This is happening six months after the most recent core update, which was in November 2021.
This is a major update. Google’s algorithm was last updated in January. The update will affect all major industry verticals. Mobile-Friendly Websites will be rewarded. Websites that utilize HTTPS will receive an SEO boost in rankings. Some sites will see an increase or decrease in rankings. Rankings and traffic fluctuations may continue over the next few days.
Google’s algorithm is intended to give users exactly what they want — but it can also go wrong if you are not doing everything by the book! We have put together this guide to help educate people on how Google works, so you can better understand what happens when an update rolls out or why something may be ranking higher than expected.
The Google algorithm change was first announced on Twitter by Google’s Gary Illyes, who stated that this update will be “major.” He also said that it would modify both mobile and desktop search results, which means there is some serious work for SEO professionals ahead of them if they want their websites to stay at the top of search engines like Google, Bing, and Yahoo!
This is a major update
You may have heard that Google has launched a major algorithm update. The last time they did this was in January, so it is worth paying attention to what is going on here. This update will impact all major industry verticals and should be rolling out now or soon.
Google’s algorithm is a complex set of rules that determines which websites appear in search results and how they rank. In 2010, Google launched Panda, one of its most significant updates to date — and since then, updates have become more frequent and larger in scale.
Updates typically happen about once every week or two weeks, but sometimes there are larger updates (such as Penguin 4) that take place every few months instead.
Google’s algorithm was last updated in November
Google’s algorithm is the set of rules that determine which websites appear in search results and how they rank. It is constantly being updated, so it is important to know what this means for your site.
One of the notable changes in November was to its spam systems. The other significant update in November 2021 was the changes in mobile indexing. At the time, they released a blog post with details about this. In the blog post, they say:
“We first started working on mobile-first indexing several years ago. Since then, we have switched to indexing the majority of web pages with Googlebot-Smartphone. Our existing plan was to complete mobile-first indexing by March of this year.
In the meantime, after analyzing the sites that are not yet indexed mobile-first, we have determined that some of these sites are still not ready to be shifted over due to various, unexpected challenges that they are facing. Because of these difficulties, we have decided to leave the timeline open for the last steps of mobile-first indexing.”
The update will affect all major industry verticals
Idealo’s head of SEO, Malte Landwehr, did a quick analysis on Twitter and pointed to making videos instead of writing, having specialists, and better search intent matching as the main focuses for success in Google’s new update.
The update will impact all major industry verticals. This is not just for SEO, this is not just for Google, and it is not just for the algorithm or search results. It is a broad industry-wide update that influences many companies across different industries and sectors of business.
This is an important development that you should be aware of, as it may impact your website traffic and rankings throughout the next few days or even weeks. As with any update, it may take some time for sites to recover. Some may never recover at all. Google will continue to monitor the update over the next few weeks and determine if it was successful.
Some sites will see an increase or decrease in rankings
If you have been affected by the update, there are a few things to look out for. Your site will likely see an overall decrease in rankings and traffic if you were using manipulative link building or other black hat SEO tactics. You may also notice that your site has lost ranking for certain keywords, but it could still rank for others.
If you want to check if your website has been affected by the latest Google update, here is how:
Mobile-Friendly Websites will be rewarded
Google has been rewarding mobile-friendly websites for over a year. The update will now reward those who have implemented even more of the latest best practices, including:
- Using responsive design to adapt to different screen sizes or devices
- Providing a user experience that is consistent across all devices
- Aiming to be easy to use and navigate on mobile devices
Websites that utilize HTTPS will receive an SEO boost in rankings
HTTPS is the secure version of HTTP, which is the protocol that websites use to transfer data to your browser. HTTPS enables certain security measures such as encryption, authentication, and data integrity.
The search engines have been encouraging webmasters to move their sites from HTTP to HTTPS for some time now. Google has stated they will give a boost in the rankings to websites that utilize HTTPS. However, there is no indication as yet if this boost will be permanent or temporary.
It is also unclear if this ranking signal will apply only to crawlers or bots or both types of crawlers/bots; however, it seems likely that it will apply both ways since Google has already rolled out this change on its site so as not to cause any problems with its search results page (SERP).
We have seen plenty of algorithm updates in the past, but we do not think any of them were as sweeping and fundamental as this one. As is always the case with Google’s changes, we are expecting more tweaks to come — but for now, it looks like mobile-friendly websites are going to be rewarded in a big way.
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